Storytelling is an art, and may be one of life’s most powerful skills. A story well told can make us laugh, weep, swell with pride, or rise with indignation. A story poorly told can be boring, uncomfortable or absolutely painful to endure. Stories are an integral part of our society from the beginning of time. The art of storytelling is how we record history, everything from monumental events to the small everyday tasks.
The oral storytelling tradition is as old as language itself. Throughout history, stories have primarily existed in the verbal realm. With the explosion of social media, today more and more we are seeing stories live in the virtual realm.
It is amazing how adept our brain is at recognizing patterns of information and assigning them meaning.
Stories, too, are recognizable patterns, and we use them to find meaning in the world around us. We see ourselves in them, and the stories we hear become personal to us.
Because we are so good a picking up on patterns in information, we have found that all of the worlds best stories follow a few simple formulas. Checkout Wisesloth’s website for more information about these storytelling techniques.
Even though there are numerous formulas for telling a story, sometimes a method has been so well developed that nearly everyone follows the same mold. This leads to a lot of stale, boring, projects that can end up having a negative effect on your business. Take for instance the corporate brand video, when was the last time you saw a corporate identity piece that did not feel like every other corporate video you have seen in the last 12 months? I am willing to guess, it rarely happens. Corporations and agencies alike are so desperate to keep up with the current trends that they often end up playing catchup to the companies they are really striving to be. Checkout the below generic brand video, other than the sarcasm you could drop in nearly any top company’s brand and no one would be the wiser.
As you can see above, simply following a formula to tell your story is not enough in today’s digital landscape. You have to be able to tell an engaging story while at the same time distinguishing yourself from the competition. But how you ask? That i am sorry to say is a topic for another time. Check back soon for part 2.