Prosolia, an Indianapolis based scientific instrument company approached Kaleidoscope to develop a marketing video to be used at trade shows. The purpose of this video was to help attract visitors to the Prosolia booth and promote the Velox 360 auto sampler. The Velox 360 auto sampler is a simple & versatile interface for drug screening and quantitation. Designed to eliminate unnecessary steps in the analytical workflows and get from sample to result faster.
To meet this need, we crafted a 3D animation that showed off Velox 360’s technical feature set and automated sampling capabilities. The high fidelity rendering, along with rich visual effects and motion graphics, made this video a great success in drawing conference attendees to the Prosolia booth.
Wearing many hats, I had a hand in all aspects of the production from project planning to animation. I was able to manage an ever evolving team of talented artists to create a high quality animation while working under a tight deadline. Another significant challenge included balancing resource schedules between multiple projects. I was able to flex in various resources at different points in the project with limited ramp up time. Utilizing multiple resources through out the project played a key role in this project being completed on time and on budget.