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Whirlpool Kitchenatomy


KitchenAid Home Appliance Sales Training Application

3D Animation Motion Design

Whirlpool Kitchenatomy

Whirlpool had a need to develop a sales training program that was widely available to all sales associates across the country and was more cost effective than their current programs. In conjunction with another Agency we developed a series of animations around the new KitchenAid product line. These animations gave an indepth look at new features and functions to give the audience a thorough understanding of why KitchenAid is the industry leader for consumer appliances.

Task

Our team was tasked to build a series of animations to educate Whirlpool sales representatives on functions and features of new KitchenAid appliance. The project included 10 of the newest products offered by KitchenAid and dove into each of the products to show how they function from the inside. This training material lead to wholesale changes in how Whirlpool trains their staff on new products.

  • Date

    March 26, 2017

  • Skills

    3D Animation, Motion Graphics

  • Client

    Whirlpool, KitchenAid

  • Tags

    3D, Animation, Product Design