Role: Motion Graphics
Kaleidoscope leveraged knowledge from the consumer goods and emerging technology markets to create an innovative Orange Solar Tent product design concept. The annual Glastonbury music festival draws crowds from around the world to celebrate performing arts, the great outdoors and worthy causes. To address the on-site power needs of Glastonbury’s eco-conscious campers, Kaleidoscope teamed up with Orange—one of the world’s leading telecommunication providers to address on-site power needs of the worlds best music festivals. By combining solar power and camping systems, an earth friendly design was brough to life that allows festival goers to power their mobile phones, camping gadgets and other electronic devices.
The resulting video was used to drive awareness for this concept and to help raise funding on kickstarter.