In 2010, while working at Kaleidoscope I had the opportunity to work with Whirlpool and DezignWright to begin develop Kitchenatomy, a scalable training application designed to teach the features, benefits, and key marketing messages of the Kitchen Aid line of appliances. The application consists of training modules accessible through this virtual kitchen and has grown to include nine different appliances.
Although used primarily to meet marketing education needs for Whirlpool’s sales team, Kitchenatomy was also repurposed as a consumer-facing marketing tool that allows consumers to learn about their appliances in a new and exciting way. The Kitchenatomy app is currently available through the Apple AppStore, or as an online download.
Throughout the production cycle on Kitchenatomy I mainly worked as a 3D Artist, Compositor and Motion Graphics Designer. My role included animation, shading, lighting, compositing, visual effects development and motion graphics. As this project was an ever evolving initiative that lasted multiple years, the project team faced multiple challenges ensuring consistent look and feel across all appliances. With each new appliance the potential for lighting or material changes increased, as a result the team developed strict file management protocols, additionally the compositing process was streamlined allowing all changes to be controlled through a master composition. Without these process’ in place the consistent look and feel of Kitchenatomy would have been nearly impossible to achieve.